When it comes to offline marketing tactics, using visual assets to attract your audience’s attention is one of the most important ones. This includes using posters, billboards, signage, and of course banners. When deciding how to design a proper banner for your company, the question that quite often comes up is which kind you should go for – vinyl or mesh banners.
Now, the fact is that both of them are perfect for marketing, there are various aspects, such as the cost, function, durability, and so on, that you need to consider. So, think about the purpose that you want to use the banner for, and decide which type better suits your current idea.
When it comes to vinyl banners, you should know that they are usually produced out of vinyl s*** which is lightweight and more durable than cloth. You can make them in any size you want depending on the printer that is available. It’s great to know that, even if the only thing that you have at your disposal is a small printer, you can still print a vinyl banner in pieces that you can later patch up.
What is certainly an upside for of vinyl banners is that you can print them on both the front and the back side of the material. Basically, you can place them at locations where they will be properly seen from both sides. They don’t cost much, while at the same time, their quality is great.
Still, of course, there are certain downsides to them as well. The vinyl material that they are made of is pretty soft, which means that they don’t last as long as you might want them to. If the weather gets bad, it makes them last even shorter. Strong winds are the biggest enemy of such banners, as they tend to leave them wrinkled, or worse, tear through them. You can, however, invest into higher quality material (heavy grade vinyl) in order to make them last longer, but this will also cost you more money.
On the other hand, you’ve got mesh banners, which are, as the very name says, made out of high-quality mesh material. This kind of material is very breathable because it has small holes in it which allow the wind to pass through. As a result, they sustain much less damage than their vinyl counterparts. However, the primary use for mesh banners is outdoors, and they can be printed only on one side.
The fact that they are made out of mesh, with holes that enables them to breathe, makes them very durable. Furthermore, it also makes them weigh much less than vinyl banners. Once you install them between posts or on a fence, they will last for a significantly longer period of time, and therefore be worth the money you invest into them.
But, speaking of costs, you should be aware of the fact that they do cost a lot more than vinyl ones. So, think carefully about what you intend to use them for, in order to decide which option is better for your particular idea. Also, as we have previously ascertained, they can be printed only on one side, which makes the other one useless, and you have to install them in just one direction where you want them to be seen.
The answer to this question heavily relies on how and what you intend to use the banners for.
Vinyl banners are very easy to use, cost-effective, and highly customizable. However, they are also very susceptible to bad weather conditions, which means that they don’t last long. For example, they are best used for particular events, seasonal advertisements, and so on. This means that you can place them at appropriate locations where they can be seen from both sides, and they will last long enough for you to advertise what is currently essential for your company.
On the other hand, if you intend to make advertisements that will represent your business for a significant period of time, in a location where printing them on one side is just enough, mesh banners are a lot better solution. According to various professionals, such as experts for mesh banners in Brisbane, if you have the budget, and a durable ad that will stay in one place for a long time is the kind of option you are looking for, then this choice is very well worth it.
Basically, both vinyl and mesh banners come with their own sets of benefits and downsides. It is all up to you to decide what you are going to use them for and how much you are ready to invest. Next to all the differences discussed in the article, there is also the factor of whether you are planning to use the banners for indoor or outdoor advertising. Make a list of what you need your banners to do, and then decide which type is more suitable.
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