If you’re here looking for a way to boost the traffic and sales of your e-commerce business, chances are that you’ve already tried all the standard methods beforehand. Blogging, social media marketing and email marketing are all great, however, they might not be enough, especially in an incredibly competitive marketing, where everyone else is already doing all of it. This means that you now look for something outside-outside-of-the-box, something new, even unconventional. Fortunately, there are so many simple marketing boosts ready for you to discover them and here are several of them.
Instagram is a perfect platform for showcasing your products. Why? Well, because it’s incredibly graphical, provides you with an opportunity to showcase your product visually from several sides and allows for a tag-formatted short description. Aside from that, it provides you with the option to insert hashtag-formatted keywords, which will help you reach your target demographic in a more efficient manner. Some unofficial retailers even start selling their products via Instagram, long before they make an actual e-commerce platform or move to marketplaces such as Amazon. They do this by taking orders in DM, however, you can still use this method to get in touch with your audience in a more direct way.
While promoting your products on Facebook may give you some effect, it goes without saying that for a real growth, you need to have a social media advertising budget. Paid ads have disproportionally larger reach than common posts, which means that they can give you an incredible ROI, to begin with. One of the ways to get the most out of it is to go with the cost-per-click campaign. This means that you’re only spending money on those ads that actually have a CTR. This also ensures that no money you invest in digital marketing is ever wasted.
By casting a wider net, you won’t necessarily attract less audience. In fact, by diversifying your presence, you’ll get a potentially larger audience for your product. This is particularly useful if you have to penetrate different international marketplaces. While this is definitely something that can be done, later on, it’s by far the most effective to get out on the right start by going with a multi-vendor platform like OMNYFY. Needless to say, this provides you with a unique opportunity to make complete project lifecycle services for your e-commerce brand and cover all aspects of your business early on.
One of the things that drives the most people away is a complex checkout process. In fact, this is one of the biggest culprits of high shopping cart abandonment rate. Bounce rate is quite high in the e-commerce as it is, yet, having your audience fill in a long, complex or confusing questionnaire in order to make a purchase will make them pause and think whether this is all worth it. Moreover, as an e-commerce, you want your buyers to make impulse purchases, which will be less likely if you allow your inefficient checkout process to slow them down.
One of the things that can benefit your brand the most is the customer engagement in the rating process of your business. No matter how much people doubt comments online, it’s fairly easy for a person to differentiate between a comment left by a marketer (using a corporate jargon) and a person genuinely glad that they’ve bought a product. Moreover, don’t delete negative reviews (unless you absolutely have to). They’re what gives your other reviews the legitimacy they need.
Finally, while some may see this step as a double-edged sword, you need to understand that more often than not, the reason why people are not buying from you is due to the fact that they don’t trust your brand well enough. However, offering them with a lenient return policy is an indicator that you are re content with the quality of your service and some of this self-confidence may rub off on them, as well. If you still fear this idea, remember that the majority of your customers just want to get their money’s worth from this exchange. They’re not trying to frame or scam you.
At the very end, what you need to understand is that your business doesn’t need any drastic measures but proper long-term solutions. When things start slowing down, a lot of people in e-commerce start considering various black-hat techniques, yet, this never ends well in the long-term. Sometimes all you have to do is wait, due to the fact that not all methods start generating returns right away. In any case, each of the above-listed six ideas is more than worth your consideration and later implementation in the business model of your e-commerce business.
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