I have failed many times throughout my career. In fact, I estimate I've made 192,000 bad commercial decisions in the last 10 years alone. It's true. I reckon I make 100 decisions a day - Will I blog? Will I advertise? Will I call a prospect? etc. etc. That's 500 decisions in a week, 2000 decisions in a month - 24,000 decisions in a year, and over the last 10 years, I reckon 80% of them (192,000) have been bad commercial decisions.
I've tested many different marketing approaches including TV advertising, Radio Advertising, Teletext
Advertising, Bus Advertising, and many of them have failed. Many people have a fear of failure. Not me, I view each failure as an opportunity to learn. To learn what I did wrong, or how I can improve. Quite often in life, we can and do get things wrong. It’s better to get them wrong on a small scale, I think.
We can pitch at the wrong price, we can be too trusting towards other people, and we can often get talked into trying things we don't know or understand. The failures in our lives are nothing more than learning experiences, and yes, we can occasion feel that we deserve better, and you probably do, but with trial and error, the ultimate payback will be in direct proportion to your efforts.
For at the end of the day, if you continue to do your best, your temporary failures will be just that - temporary. As Thomas Watson, the founder of IBM once said "If you want to increase your success rate, and then double your failure rate". There are lessons in everything we do and attempt. The secret is to recognise them and hopefully not repeat them.
When appointments, deals or sales don’t go according to plan – look for the lesson, and apply the learning.
Now, what's the next goal or objective that you want to achieve?
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