In the world obsessed with digital marketing and online presence, more and more first-time entrepreneurs are shunning the very thought of going with traditional marketing. However, what if someone was to tell them that it’s possible to use these offline marketing techniques to give their online presence a considerable boost? In fact, since this idea is an unorthodox one, it could be a great an effective way to distinguish yourself from your competitors. With that in mind and without further ado, here are several ways to boost your digital footprint with the use of offline marketing.
In theory, attracting attention to your business in any way can boost online engagement. All it takes is for a member of your target audience to hear about your brand in order to look it up online. However, what if you were to take this idea one step further. Namely, printing an URL of your website on the side of your vehicle is not a very efficient idea, seeing as how not many people will get the chance to fully read, let alone memorize it. On the other hand, adding a social media icon (Facebook, Instagram, YouTube, Pinterest, etc.) may encourage these bypassers to try looking you up online.
Another way to subtly boost your reach online is to invest in the creation of street art and, in this way, give a boost to your guerilla marketing efforts. In this way, you stand a chance of turning regular people into a brand ambassador. Imagine a scenario where an average millennial or a member of Gen Z is walking past an interesting piece of street art. How likely they are to take a picture of it and post it on their Instagram account? Quite likely. Now, if you were to add a strong brand message to the mix, you might even earn a tag or a hashtag. Both of which can drive a substantial amount of traffic your way.
Leaflets and brochures are an efficient method of keeping your audience informed. The more they know about your brand, the higher your overall brand awareness gets, which is one of the keys to success of every modern business. Nonetheless, a great and efficient leaflet is not one packed with too much text or information. Present your audience only with the most interesting and most vital and encourage them to learn more by visiting your website. These leaflets can be distributed in public either by hiring people to hand them out personally or with a subtler approach of exhibiting them on acrylic display stands.
In the era where digital coupons are getting more and more prominence, you might be able to attract some attention by handing out traditional printed coupons that are redeemable online. For this to work, they have to possess a code that the audience is to type in on your e-store or on your website. A similar method was used for various contests, some of which were hosted by some of the world’s largest conglomerates. Coca-Cola is particularly famous for employing similar marketing techniques, and there’s no harm in trying to emulate this already wildly successful trend.
The best thing about the above-listed four strategies is the fact that they do so much more than just boost your website traffic. They also increase brand loyalty, improve your company’s image, generate sales and boost brand awareness. In other words, they improve the structure of your business as a whole, while also increasing your website traffic, as a side-effect. In other words, it’s a clear win-win scenario, regardless of how you decide to look at it and the ROI almost always ends up in the net positive.
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