If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20 staff you could be the only person in your…Continue
In 2016 the most effective way to get business is by referral. People who rate you refer others to you so what do you do to make that referral process easy?
Most business owners network – online and offline. They’re on LinkedIn, Twitter, YouTube and/or have a page on Facebook. They go to breakfast meetings, networking events and association meetings. In all these places there’s usually an opportunity to talk about your business, even if it’s just for a few seconds. Here are my…Continue
It's that time of year when people decide it's time to make changes, whether it's in their own life or to their business. I've always called them revolutions rather than resolutions, simply because they end up either:
Ever since I started out in business for myself I was aware of the importance of knowing my target customer, but I've never found it easy to define well. For many years I fell into the group of business owners who describe their ideal client as 'Anyone who needs what I offer'.
Of course, any good marketer knows that really doesn't work, but it doesn't mean that pinning down your perfect client is easy.
For those of us who network a lot, online and offline, it's easy to…Continue